Re-Inventing THE RING
Well, the Swiss have done it again… not only are they known for their fabulous chocolates and premiere watches but now they have made their mark on the diamond world. Shawish Jewelry, in an unprecedented marketing endeavor, has created the world’s first
complete diamond ring. That’s right, no metal what-so-ever. Which means you must have the correct finger size if you wish to own this one-of-a-kind diamond creation.  At 150 carats this ring cannot be missed! It will be interesting to see who decides to pay the 70 million in order to be the proud owner. As a self professed diamond gem geek, who constantly advises clients on the importance of cut, I wonder what the dispersion is like? In other words – does it sparkle like 70 million?
Well, the Swiss have done it again… not only are they known for their fabulous chocolates and premiere watches but now they have made their mark on the diamond world. Shawish Jewelry, in an unprecedented marketing endeavor, has created the world’s first complete diamond ring. That’s right, no metal what-so-ever. Which means you must have the correct finger size if you wish to own this one-of-a-kind diamond creation.  At 150 carats this ring cannot be missed! It will be interesting to see who decides to pay the 70 million in order to be the proud owner. As a self professed diamond gem geek, who constantly advises clients on the importance of cut, I wonder what the dispersion is like? In other words – does it sparkle like 70 million?